Positioning
01
We make the offer easy to choose.
- Brand strategy & positioning
- Brand identity & architecture
- Messaging & naming
- Audience & market positioning
Clear strategy.Practical
execution.Measurable
growth.
Ceri & Co
A marketing leadership practice for commercial and not-for-profit organisations - from the first decision to the finished work.
What needs to change?Choose a starting point
Case 01 · Aged care
$120,000a year in external costs eliminatedA marketing leadership practice for commercial and not-for-profit organisations.
Start a conversation What needs to change?Trusted by
Feros CareSocial FuturesHeydayInstitute of Clinical PsychologistsNR Community FoundationAlstonville Wollongbar ChamberParrots for PurposeSuperior Building SolutionsEtiko
What we do
Most organisations don’t need another strategy. They need to make better decisions.
20 years
Mostly inside the problem. Founder, Chief Marketing Officer and board director, with experience turning complex challenges into practical solutions.
Why Ceri & Co exists
We help organisations cut through complexity, challenge assumptions and make confident decisions about what comes next.
How we help
Combining senior leadership experience, customer insight, AI and practical execution, we turn strategy into action and ideas into measurable results.
What we do
Most organisations don’t need another strategy. They need to make better decisions.
We help organisations cut through complexity, challenge assumptions and make confident decisions about what comes next. Combining senior leadership experience, customer insight, AI and practical execution, we turn strategy into action and ideas into measurable results.
About Ceri & CoExperience
20 years
Mostly inside the problem. Founder, Chief Marketing Officer and board director, with experience turning complex challenges into practical solutions.
Services
Growth
02
We turn ambition into measurable growth.
- Go-to-market & launch strategies
- Customer acquisition & retention
- Marketing strategy & growth roadmaps
- Campaign planning & performance
Digital
03
We build websites that do a job.
- Website strategy, UX & design
- Website development & integrations
- SEO, content & conversion optimisation
- Website migrations, hosting & support
Systems
04
We make technology work for people, not the other way around.
- AI strategy, integration & automation
- CRM & customer journey optimisation
- Marketing technology & connected systems
- Workflow design & process improvement
Case studies
The brief is rarely the problem.
Case 01
Aged care and disability provider
Came for a website rebuild.
What was really going on
The website was only part of the problem. Disconnected systems, fragmented content and an expensive external retainer were slowing everything down.
What changed
We brought the brand, website, content and CRM together, giving the internal team the tools and confidence to manage their own digital presence.
We brought the brand, website, content and CRM together, giving the internal team the tools and confidence to manage their own digital presence.
$120,000
a year in external costs eliminated
a year in external costs eliminated
Case 02
Membership organisation
Came for a marketing strategy.
What was really going on
You can’t position an organisation nationally when its constitution and board were built for a single state.
What changed
Constitutional amendments, a restructured board, a national footprint and a marketing role specified and filled.
Constitution amended, board restructured, national footprint.
National
from a single-state body
from a single-state body
Case 03
Social services, regional
Came for help with social media.
What was really going on
They didn’t need posts. They needed a strategy, and the team they already had needed developing rather than replacing.
What changed
A marketing strategy, mentoring for the internal team, and project management so campaigns actually shipped.
A strategy, team mentoring, and campaigns that actually shipped.
3 strategies
one for each new marketing manager
one per new marketing manager
Selected work
Different challenges. Meaningful results.
A selection of brands, digital experiences and business transformations we’ve helped shape.
01 · Digital · Systems
Carers Queensland
Strategy and digital
Strategy and digital
02 · Positioning
Institute of Clinical Psychologists
Strategy, governance, national positioning
Strategy, governance, national positioning
03 · Positioning · Growth
TRUNK
Brand, product and launch
Brand, product and launch
04 · Growth
Feros Care
Website, brand, CRM
Website, brand, CRM
05 · Digital
Social Futures
Strategy, mentoring
Strategy, mentoring
06
HeyDay Supports
Governance
Governance
01 / 06
View all work
About Sonja
Twenty years, mostly inside the problem.
I’ve spent more than two decades building businesses, leading teams and helping organisations navigate growth and change.
I’ve founded and exited businesses, built a certified B Corp, and held senior executive roles in national healthcare, including Chief Marketing Officer and Chief of Growth. I’m also a board director, GAICD graduate and hold a Master’s degree in Economic Geography.
Today, through Ceri & Co, I work with founders, leadership teams and purpose-driven organisations who need more than advice. They need someone who can see the bigger picture, challenge assumptions and help turn decisions into action.
I bring the perspective of someone who’s been accountable for the results, not just the recommendations.
- Fractional CMO
- Board director
- Master’s, Economic Geography
- GAICD
- B Corp founder
Ways to work together
Three ways in, depending on how much help you need.
A defined project
A specific challenge, a clear scope and a tangible outcome. From brand strategy and websites to growth plans and digital transformation.
An ongoing partnership
Strategic thinking and hands-on support, month after month. We help you prioritise, make decisions and keep important projects moving.
Fractional leadership
Senior strategic leadership without a full-time executive appointment. Working alongside your leadership team as a fractional CMO or strategic adviser to turn ambition into action.
Ceri & Co Ventures
We don’t just advise businesses.
We help build them.
Alongside our advisory work, we partner with founders to develop, launch and grow new ventures. Bringing strategy, marketing leadership and hands-on execution to businesses we’re invested in.
TRUNK
Gold ownership, reimagined.
A US fintech platform making fractional physical-gold ownership more accessible.
Ceri & Co’s role: Co-founding, brand strategy, product experience and go-to-market leadership.
SOMA Circuit
Building the next generation of digital wellbeing.
A digital wellbeing venture focused on making healthier habits more accessible.
Ceri & Co’s role: Co-founding, growth strategy, customer acquisition and commercial development.
Insights
Decision notes
Short notes on the calls that shaped recent work - what was decided, and why.
All insightsWomen Don't Just Want AI to Make Life Easier. We Want It to Open Doors.Women Don't Just Want AI to Make Life Easier. We Want It to Open Doors.
Start a conversation
What needs to change?
Tell Sonja in a few sentences. Most people who work with her were sent by someone who has.